4 In style

New and Improved Shop Pages


You know that little menu item up there at the top navigation area that says “shop”? Well, it’s been a little neglected for a while and I decided it was time to take charge and make it awesome the way it should be.

Rather than just having one big collection of items I’m currently loving or shopping for, I thought I’d make things a bit easier for you and create mini-shops based on categories I think you’re interested in. Now, in addition to the main shop page, I also will be curating pages for the following (all which can be found under the “shop” tab in the top navigation)…

BABY // A collection of adorable neutral-colored baby things. I’ll include both boy and girl clothes and products, mostly in grey, blue, black and white hues.

HOME // A collection of inspiring and beautiful home decor.

MATERNITY // A collection of all things maternity to help you dress your growing bump with style. I’ll also include some non-clothing items here that are relevant and helpful for pregnancy.

MY CLOSET // A continuously updated collection of what’s in my closet! If an item is no longer available, I’ve chosen something very similar to keep things as accurate as possible.

WELLNESS // A collection of all things wellness that make healthy living more stylish and fun.

I imagine I’ll be adding to these and modifying over time to best suit what you’re looking for. Perhaps a page for makeup and skincare, and even for clothes that work for the postpartum/nursing period of life.

The sky is the limit, so please provide any feedback in the comments below so I can be sure to take it into consideration :)

P.S. Because I really want one of you to win a vacation, don’t forget to enter to win the $1,000 Southwest gift card on Instagram! We announce the winner tomorrow!

Photo via Madewell


  • Reply
    March 5, 2015 at 1:24 pm

    Love the new set-up!! I feel like your shop page is a good resource for what’s hot right now, I shop it often — So I just know I’m going to love the separate pages by category. Very cool.

    • Reply
      Natalie Borton
      March 6, 2015 at 8:53 am

      Oh good! I’m so glad you’ve found it helpful and like the new setup :)

  • Reply
    March 7, 2015 at 7:31 am

    Love it! I would be very interested in a skincare/makeup page added to the collection, yes!

  • Reply
    May 28, 2015 at 9:49 am

    I just discovered the “shop” page – so fun! Also, I don’t get to read your blog as faithfully as I’d like, but it’s been fun playing catch-up. Your style is so crisp and clean. I love it!

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