Although I’m not usually one to talk about undergarments, I just can’t ignore the significance of the new campaign Aerie is running to promote their lingerie. No more retouching. No more supermodels. All real looking gals who are so radiant and beautiful in their own skin!
My favorite part of the campaign is that it’s not one of those “real women have curves” things. Because the reality is, not all women do have curves. Some of us have blessed bottoms or and hourglass shape, others have tiny chests and straight figures. Every single body is different, and this campaign definitely celebrates that reality—not just in their ad photos, but also in a helpful way on their site by letting you filter and actually see women wearing your cup size. How cool is that?
What do you think of this campaign? Let’s discuss!